Contents
12Fuller Speak Rebecca Dalvesco
4 Published under the aegis of
5 Center for Communication and Information Sciences
6 (Victoria University; University of Toronto at Mississauga;
7 University of Helsinki; Universidad Sao Paulo, Brazil; Indiana University;
8 University of Lugano; University of Ottawa)
9 Series: Language, Media & Education Studies
10Edited by: Marcel Danesi & Leonard G. Sbrocchi
- 1.
- M. Danesi, Interpreting Advertisements. A Semiotic Guide
- 2.
- M. Angenot, Critique of Semiotic Reason
- 3.
- S. Feigenbaum, The Intermediate Sign in the System of French and Hebrew Verbs
- 4.
- A. Bailin, Metaphor and the Logic of Language Use
- 5.
- C.D.E. Tolton, ed., The Cinema of Jean Cocteau
- 6.
- C. Madott Kosnik, Primary Education: Goals, Processes and Practices
- 7.
- F. Nuessel, The Esperanto Language
- 8.
- M.G. Guido, The Acting Reader
- 9.
- F. Ratto, Hobbes tra scienza della politico e teoria delle passioni
- 10.
- S. Battestini, African Writing and Text
- 11.
- T. A. Sebeok, Essays in Semiotics I: Life Signs
- 12.
- T. A. Sebeok, Essays in Semiotics II: Culture Signs
- 13.
- A. Ponzio and S. Petrilli, Philosophy of Language, Art and Answerability in Mikhail Baktin
- 14.
- R. Beasley, M. Danesi, P. Perron, Signs for Sale. An Outline of Semiotic Analysis for Advertisers & Marketers
- 15.
- F. Merrell, Signs for everybody, or, Chaos, quandaries and communication
- 16.
- P. Perron, L.G. Sbrocchi, P. Colilli, M. Danesi (eds.) Semiotics as a Bridge between the Humanities and the Sciences
- 17.
- A. Makolkin, Anatomy of Heroism
- 18.
- P. Perron, M. Danesi, J. Umiker-Sebeok, A. Watanabe (eds) Semiotics and Information Sciences
- 19.
- T. A. Sebeok, The Swiss Pioneer in Nonverbal Communication Studies Heine Hediger (1908-1992)
- 20.
- M. Danesi (ed.), The Invention of Global Semiotics
- 21.
- T. A. Sebeok, Semiotic Prologues
- 22.
- R. Dalvesco, Fuller Speak
11 Cover: Compugraphics by Pierre Bertrand
12 Rebecca Dalvesco
13 Fuller Speak
14 New York
15 L
16 CI
17 PE
18 IE
19 GE
20 Ottawa
21 Toronto
23 © 2002 LEGAS No part of this book may be reproduced in any form, by print, photoprint, microfilm, microfiche, or any other means, without written permission from the publisher.
24 National Library of Canada Cataloguing in Publication Data
25 Main entry under title:
26 Rebecca Dalvesco
2728Fuller Speak
29 (Language, media & Education Studies ; 22)
30 ISBN 1-894508-26-2
31 1. Fuller, R. Buckminster (Richard Buckminster), 1895--1983.
32 2. Peirce, Chales S. (Charles Sanders), 1839--1914. 3. Design, Industrial- Philosophy. 4. Communication in design. 5. Semiotics.
33 I. Title. II. Series.
34 TA140.F9D34 2002 745.2’01 C2002-900694-5
35 For further information and for orders:
36 LEGAS
37 P. O. Box 040328
38 Brooklyn, New York USA 11204
39 3 Wood Aster Bay Ottawa, Ontario K2R1B3
40 2908 Dufferin Street Toronto, Ontario M6B 3S8
41 Printed and bound in Canada
4243To the memory of my father
44Rudy Dalvesco
45 Contents
46 Chapter I: Introduction 9
47 Peirce’s Phenomenology 10
48 Peirce’s Epistemology and the Concept of Worldview 12
49 Worldview and Culture 12
50 Culture, Design and Semiotic 12
51 Culture, Language and Semiotic 15
52 Peirce’s Semiotic Applied to an Investigation of the Meaning of Fuller’s Design and Language 16
53 Peirce’s Semiotic as a Method for the
54 Interpretation of the Industrial Object 20
55 A Resemantization of the Dymaxion Vehicles 22
56 Chapter II: Fuller’s Biography 25
57 Chapter III: Semiotic a Science of Signs 37
58 Semiotic and Design Criticism 39
59 Codes and Interpretation 40
60 Code Invention 41
61 The Grammar of Architecture 43
62 Product Semantics 45
63 Chapter IV: Peirce’s Semiotic 47
64 Peirce’s Concept of Sign 48
65 Peirce’s Semiosis: Sign, Object, and Interpretant 50
66 Peirce’s Index, Symbol and Icon 52
67 Peirce’s Icon 53
68 Peirce and Diagrams as Icons 56
69 Peirce—Metaphors and Analogies as Icons 61
70 Peirce’s Symbol 62
71 Symbolic Form 64
72 Peirce’s Index 66
73 Methodology. 69
74 Chapter V: Peirce’s Sign and the Dymaxion Vehicle 71
7576Fuller and Peirce’s Sign, Object and Interpretant 71
77Fuller’s Dymaxion Vehicles and Peirce’s Icons 73
78Fuller—Diagrams as Icons 85
79Fuller—Metaphors and Analogies as Icons 97
80The Dymaxion Vehicle,
81Fuller’s Language and Peirce’s Symbol…105
82Fuller and Peirce’s Index Ill
83The Dymaxion Vehicle and Patent Writing as Codes 115
84Fuller and Code Invention: Language 125
85Conclusion 129
86Peirce’s Semiotic Theory as a
87Potential Tool for Industrial Designers 133
88Bibliography 139